PiccoliNY Fun Facts

Playful gifts with a New York soul.

PiccoliNY is a lifestyle brand born in Nolita and inspired by the everyday magic of New York. From hot dog and pretzel onesies to pizza-slice teethers and iconic city prints, each piece blends nostalgia, storytelling, and fun, designed to spark joy for New Yorkers and admirers worldwide.

What started as a small table at the Feast of San Gennaro has evolved into a global brand, carried by MoMA Design Store, Saks, Merci Paris, and soon to be Nordstrom.

Founded by third-generation New Yorker Alex Zagami, PiccoliNY is rooted in joy, nostalgia, and storytelling. From pizza-slice teethers to iconic NYC prints, every piece is designed to spark connection and make gifting more personal.

Fast Facts

• Founded: Nolita, New York City
  
• First Design: Hot dog + pretzel baby onesie
  
• Retail Partners: MoMA Design Store, Saks, Merci Paris, Nordstrom (coming soon) maybe add Kith Kids
• Collaborations: Empire State Building (King Kong design), multiple NYC-inspired collection Katz Deli, Nom Wah, Oliver Jeffers + Happiest Baby. Baby Legs, Exclusives for Saks, Sweet Green
  
• Family Spirit: Inspired by Alex’s children and New York roots

Our Milestones

• Launched at the Feast of San Gennaro in Little Italy 2011
  
• Expanded into wholesale within two years.
  
• Secured major collaborations with iconic NYC landmarks
  
• Reached international customers who feel connected to New York, even from afar
  

NYC Lifestyle

• Favorite Activities with Kids: Exploring neighborhoods, grabbing a slice at Manero’s, boba or ice cream from Icy Melon, cheese shopping at Di Palo’s, and playing claw machines in Chinatown
• Go-To Park: West Thames Park in Battery Park City
• Neighborhood Staple: Di Palo’s — a true New York institution
  
• Special Outings: Madison Square Garden, Radio City, and the Beacon
  
  

Contact

Website: piccoliny.com
Email: press@piccoliny.com
Instagram: @piccoliny