About Us

 

Alex Zagami, a third-generation New Yorker, blends her family’s entrepreneurial spirit with a love for food and gift-giving. Growing up in an Italian family, she quickly discovered that food was her love language—a passion she turned into PiccoliNY, a gift store and brand she founded in 2011.

PiccoliNY captures the flavors of New York City with playful designs like hot dog and pretzel tees and lox bagel baby teethers. What started as a small storefront has grown into a beloved brand, now sold within NYC icons like MoMA Design Store and Saks Fifth Avenue. As founder and creative director, Alex pours her heart into every creation, reflecting her unique vision and deep love for the city’s vibrant culture.