About Us

PiccoliNY is Alex Zagami’s love letter to NY as told through fun and creative designs that work for all ages.  PiccoliNY got its roots as a brick and mortar shop in Nolita and has fully moved over to PiccoliNYShop.com - to become the online destination for all PiccoliNY branded merchandise seen on the NYC’s favorite tastemakers and their children. The playful and iconic designs are meant to appeal to everyone young and old.  

Alex developed an affinity for creative direction and wanted to pay homage to the small businesses that she was surrounded by with her designs and products. She developed the original Hot Dog Pretzel NY - inspired by Milton Glaser's iconic 'I Love NY' logo back in 2011.  This iconic design ignited the PiccoliNY brand and has since spawned multiple partnerships with other iconic NYC destinations: Baz BagelRubirosa NYC, Nom Wah Tea Parlor, Katz’s Delicatessen, as well as our sold out Vote designs for Happiest Baby X Oliver Jeffers and our exclusives for Saks Fifth Avenue. All PiccoliNY branded products are true to NYC life. 

The full PiccoliNY collection designs and products are available online here as well as select retailers.

Alex is a native NYer and mom to Sonny and Cameron.